RIA has an impressive 40 year history. We have been on the leading edge of the radiology
field and have helped shape the practice of radiology in our community and worldwide.
Our company was founded in 1968 by a small group of radiologists that originally worked
with the University of Colorado, Swedish Medical Center, and a clinic in Littleton.
They supported many of the small towns outside of the Denver Metro area.
The company prospered and continued with its goal of being a leader in the field of radiology.
In the late 1970's, our radiologists saw a CT scanner and purchased the fifth CT scanner in the
United States. They also introduced the concept of a medical center, which changed the
direction of radiology in the Denver area. In the early 1980's they developed a three way partnership
with Swedish Medical Center and Porter Adventist Hospital. The name "Radiology Imaging
Associates" was created in 1982.
During the 1980's, Dr. Jobe met with the founders of the Denver Technological Center
about the concept of opening an independent outpatient imaging center in the area. RIA rented
the first floor of the Centrum building at 8200 Belleview in Greenwood Village which included a breast center
and a CT scanner. An MRI scanner was added to the Centrum center shortly thereafter.
As more radiologists joined RIA, the concept of a sub-specialty practice took shape. RIA
selected specialty oriented radiologists which enabled them to serve more specialized
medical staff in the Denver area.
Dr. Steve Parker worked with Dr. Jobe on the breast program. The Centrum center developed
into the premier site in the United States for the diagnosis of breast disease. The Centrum
center was eventually renamed to the "Sally Jobe Comprehensive Breast Centre" in honor of Dr.
Jobe's wife, Sally, who died from breast cancer.
In the early 1990's, RIA was a pioneer in utilizing technology to improve radiology. We
built the first radiology wide area network in Denver. We were one of the first radiology
practices in our area to implement PACS and RIS systems and virtual reading rooms that enabled
us to easily provide 24 hours/day, 7 days/week coverage for the hospitals and physicians we
In 1997, RIA wanted to develop a strategy for marketing their services in partnership with
Swedish Medical Center and Porter Adventist Hospital. The result was the creation of the name
"Invision Imaging" for the RIA outpatient imaging centers. The objective of "Invision Imaging"
was and still is to be a leader in providing the most comprehensive radiology and diagnostic
imaging in the Denver market.
While our outpatient imaging sites were named "Invision Imaging," our breast centers adopted
the name of our original center and were marketed as "Sally Jobe" centers. In 2008, RIA decided
to leverage the brand recognition and great reputations of both our names by combining them into
one - "Invision Sally Jobe."
RIA's history demonstrates our pioneering spirit, our commitment to innovation, and our desire
to always improve our services for the benefit of our patients and referring physicians. To this
end, we were the first imaging center in the Denver area to offer 3D mammography, also known as digital breast tomosynthesis,
to our patients (at our Invision Sally Jobe at the Centrum DTC center). In the summer of 2012,
we began offering musculoskeletal ultrasound, which offers an alternative to MRI's for diagnosing
and treating musculoskeletal disorders.
Invision Sally Jobe continues to expand it's network of imaging centers. We opened our first
center in Aurora, Colorado near The Medical Center of Aurora campus in 2012. Our new, state-of-the-art
center in Lone Tree, Colorado opened its doors in April 2013. We look
forward to further growth as we strive to provide the best imaging services available in